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Bespoke Style

A premium architectural editing product for high-end listings, design-led properties, and images that require a more refined, true-to-life finish.

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Written by Edward Auden

Daytime Bespoke is our premium architectural editing product, designed for high-end listings and design-led properties that require a more refined, natural, and atmospheric finish.


Instead of creating a bright standard real estate look, this style focuses on true-to-life colour, natural light, rich midtones, refined contrast, realistic window balance, and a longer list of retouching. For tips on how to get the most out of this style, read this article.


The result is a polished, elegant image set that feels high-end and architectural while still remaining suitable for real estate marketing, for an elevated, natural, polished, and editorial / magazine style.

(The samples above were shot late afternoon)

This product is designed to achieve:

  • A refined, true-to-life visual finish

  • Natural architectural atmosphere

  • Richer depth and controlled contrast

  • Subtle colour separation between materials

  • More true to life colour balance

  • Reflection removal and more retouching (where relevant)

  • A calm, polished, design-led result

The goal is to enhance the property while respecting the original shoot, lighting, materials, and architectural intent.


Sky Treatment

For Daytime Bespoke, automatic sky replacement is not applied by default.

Instead, the original sky is preserved and carefully refined to maintain the natural atmosphere of the property. Whether the sky is blue, cloudy, soft, or slightly overcast, the goal is to work with the existing light conditions rather than replace them with a generic sky.

The sky may be slightly brightened, softened, balanced, or cleaned up to create a calm, natural, and premium look.

The direction is:

  • Preserving the original sky wherever possible

  • Slightly refining exposure and tone for a softer finish

  • Keeping blue skies natural and not overly saturated

  • Keeping cloudy skies calm, clean, slightly brighter.

  • Maintaining consistency across the full image set

  • Respecting the original lighting direction and mood of the time of day


Grass & Foliage

For Daytime Bespoke, grass and foliage should not appear overly vivid or artificially green.
Instead, vegetation should be refined toward slightly warmer, softer green tones, with subtle yellow undertones where appropriate, to reflect the Bespoke architectural and magazine-style aesthetic.

The goal is to create a more curated, editorial look that feels natural, premium, and visually calm, while still remaining believable.

The direction is:

  • Slightly warmer green tones

  • Subtle yellow undertones where natural

  • Avoiding overly bright or saturated greens

  • Keeping foliage soft and realistic


Windows

For Daytime Bespoke, window treatment should support the overall architectural image rather than become a strong point of attention.

In interior images, the main focus should remain on the architecture, the space, the materials, and the natural atmosphere of the room.

For this reason, windows may be kept slightly brighter than in a standard real estate edit, while still preserving important exterior views, such as sea views, gardens, landscapes, or other visually impressive outlooks.


The goal is not to recover every exterior detail perfectly, but to maintain a softer, more natural, editorial feel that keeps attention on the interior itself.

The direction is:

  • Keeping the architecture as the main subject of attention

  • Windows can be slightly brighter

  • Avoid heavy or overly detailed window pulls

  • Preserve a soft, natural

  • Exteriors shouldn't compete too strongly with the interior

  • Supporting a calm, premium architectural finish


The final result should feel natural, elegant, and intentional, with windows treated in a way that enhances the image without distracting from the architectural composition.

Twilight

Twilight Bespoke should generally follow similar requirements and expectations as Daytime Bespoke, with the same focus on refinement, natural atmosphere, and premium presentation.

The edit should also remain true to the original time of day. This means that later twilight images may feature deeper, richer skies, while earlier twilight images may retain lighter, softer sky tones. The goal is to preserve a natural and believable twilight atmosphere rather than applying a uniform look to every image.



FIND OUR COMPLETE BESPOKE LIBRARY BELOW:

Bespoke Daytime Warm
Bespoke Daytime Light

Retouching

Interior Retouching

Included:

  • Removal of camera and tripod reflections

  • Removal of photographer & Camera reflections.

  • Dust, sensor spots, and lens marks removal

  • Cable and wire removal

  • TV screen cleanup or replacement where required

  • Mirror and glass reflection cleanup

  • Shower glass and shiny surface cleanup

  • Removal of small wall, ceiling, and floor imperfections

  • Removal of nails, hooks, small marks, stickers, or tape

  • Carpet marks and footprint cleanup

  • Bed sheet smoothing on simple textures.

  • Small distractions such as cut out objects on the side of the images

Exterior Retouching

Included:

  • Removal of bins, hoses, pool cleaners, and small exterior distractions

  • Driveway, path, terrace, and patio cleanup

  • Removal of minor leaves, sticks, small debris, and dirt marks

  • Minor wall, step, and ground surface cleanup

  • Minor Pool leaf and surface cleanup

  • Light grass and foliage refinement

  • Window, glass, and exterior reflection cleanup where possible

Product Positioning & TAT

Daytime Bespoke should be positioned as a premium product for clients who want a more refined, natural, and architectural result.

This product is not designed for clients looking for a bright, fast real estate edit.
It is designed for clients who value mood, atmosphere, and premium presentation.

Because this product requires a more considered and refined editing approach, the turnaround time should be positioned as 24 hours.

File Requirements

For best results, we recommend:

  • 5 bracketed exposures

  • 1 flash exposure

  • Strong composition

  • Good natural light direction and time of shoot (See specific article here)

  • Lights off, accent lights on if desired

The Bespoke product works best when the photography already has a strong foundation.
Poor input quality can be improved, but the most refined results come from well-shot images.

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